Below the Belt
I started Below the Belt boxing magazine in 1999 after noticing that it was difficult to find any information on boxing. Canadian boxing particularly. I had been competing approximately six years at that time as an amateur boxer and I was looking for motivation and mentors in the sport that I had grown to love.
Below the belt boxing magazine started as a quarterly black and white amateur and professional boxing magazine. In 2000 I brokered a contract to distribute the magazine to every Chapters, Indigo and Worlds Biggest Bookstore in Canada. At that point it became the only National Canadian amateur and professional boxing magazine. As the magazine grew we added a colour cover and an eye catching layout design.
The magazine covered A to Z in Canadian boxing. From coaches to promoters, amateur fighters to professional fighters and the state of the game. We were able to build a loyal fan base and we sold heavily in Ontario and New Brunswick. As the Below the Belt team grew, we were fortunate to attract talented writers, photographers and graphic designers. We aimed to educate and entertain and we were successful in our goals.
In 2008, during a decline in ad revenue, the tough decision to stop publishing was made. I decided that it would be better to stop while the magazine was in the black and doing well. With the emergence of web based magazines and boxing websites on the internet in the last few years, Canadian boxing has become more accessible for the masses. I loved creating and publishing Below the Belt boxing magazine and didn’t rule out publishing the magazine again in the future in a new and improved format.
That opportunity presented itself in 2013, when the decision was made to try my hand at publishing again. This time the magazine will be in full colour but will carry the same gritty journalism and unique photos that it was known for in the past.